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Home: Welcome

Welcome to my portfolio! Here you will see the scope of my work as a graphic designer and as an artist. I love to create! I hope you will see that I can bring your vision to life! I have advanced skills in Adobe Illustrator, InDesign, Canva and Procreate and and some motion animation. 

Portfolio

My Work as a Graphic Designer 
Branded Events and Entities 

I am a full time Graphic Designer based in West Texas and I have had the privilege to brand many city events and entities. I am looking forward to bringing your vision to life and branding your business. If you would like direct quotes on branding packages that includes logos, branding guides and more, please contact me via phone: 580-216-2092. Here are just a few highlights of my branding successes: 

  • LinkedIn

Designed Logos

Chalk the block star
Chalk the block crown
Chalk the block swirl 2
Chalk the Block Logo

🎨 Chalk the Block is a community art event held in Midland, Texas, where artists and families turn city sidewalks and streets into colorful chalk art displays. It’s a free, family-friendly festival that features a chalk art competition, live music, food trucks, local vendors, and interactive art activities.

 

The event is all about celebrating creativity and bringing the community together—people can either participate as artists or simply walk around and enjoy the artwork. It usually takes place at Centennial Park in downtown Midland and attracts both local and regional artists.

🌈✨

Find more about Chalk the Block and City of Midland branding here: 

  • City of Midland
  • City of Midland
Chalk the block ribbon
Chalk the block sun
Chalk the block heart
Chalk the block rocket
Chalk the block swirl 1

Branding for Chalk the Block: an Annual City Event

For Chalk the Block, I curated specific branding, graphic and visual elements for the annual event. I created the logo, and curated all the visual elements for the City of Midland to use every year for their fun filled family event! This incudes all public facing outlets; social media, t-shirts, flyers, posters, trophies, certificates, etc... 

Midland's Merry Lights sparkle
Midland's Merry Lights branding asset lights 2
Midland's Merry Light's ornament yellow
Midland's Merry Lights ornament blue
Midland's Merry Lights ornament red
Midland's Merry Light's ornament green

Midland’s Merry Lights transforms downtown Midland into a dazzling winter wonderland! 🎄✨ Stroll through Centennial Park as it glows with brilliant lights, festive music, and holiday cheer. Enjoy the tree lighting celebration, local holiday market, live performances, delicious treats, and photos with Santa — all wrapped in the magic of the season. It’s the ultimate way to celebrate Christmas in Midland! To find more about MML's and City of Midland branding, click on the bar's below: 

Midland's Merry Lights branding asset lights 1
Midland's Merry Light's Logo
Midland's Merry Lights branding asset element lights
  • City of Midland
  • City of Midland

Branding for Midland's Merry Lights: a Holiday Event for All

For Midland's Merry Light's, I curated a feeling of merriment, joy and holiday cheer in the brand for this holiday event! This logo is special to me in many ways including that way it was conceptialized by the Midland Tower sign and the nostalgic feeling it gives. It will be apart of Midland's tradition for years to come. All branding is included in social media, and any public facing material such as sweatshirts, billboard ads, motion graphics and animations. 

The Courses at Hogan Park Logo

Formerly known as Hogan Golf Course, The Courses at Hogan Park have recently gone through a rebrand and I was honored with the task of the redesign of their rebrand. They now have a new beautiful color palette that identifies their traditional Midland Heritage and iconography that regular time golf players will easily recognize at their course. For more on The Courses at Hogan Park, and City of Midland branding, click on the bars: 

The Courses at Hogan Park branding asset quail
  • City of Midland
  • City of Midland
The Courses at Hogan Park branding asset roadrunner

Rebranding The Courses at Hogan Park

The process of rebranding the courses of Hogan was simply going around the courses, meeting the people and going around the layout of the two courses and seeing what I could use to create a familiar feeling that was traditional to their heritage of playing golf. They have two courses; Quail and Roadrunner. I use these two as icons in the logo as well as separate icons in assets. Hogan will continue to make strides in establishing their brand by using this new design and identity. 

Hogan Logo variation 1
The Courses at Hogan branding layout
Hogan Logo variation 2
The Courses at Hogan branding layout
Hogan Logo variation 3
Hogan Logo variation 4
quail
roadrunner
The Courses at Hogan branding layout
Hogan
Hogan

Branding packages

Branding packages include creating or recreating your business’ identity. This includes creating the logo, curating the color palette, the branding elements, the typography you will use and the over style and messaging you want to convey to your audience.

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Level 1

Logo Creation

Welcome visitors to your site with a short, engaging introduction. Double click to edit and add your own text.

I will create the logo, starting from the sketch phase all the way to vectorizing the logo into Adobe Illustrator. This will be a pure collaboration between client and designer, specifying your vision, and me bringing it to life.

What you will receive: Logo variations for all social media sizes and any banners, signs needed for printing and copy (various sizes) Logo in various colors (black and white, and all color)

Price: $1,000

Level 2

Logo Creation + Branding Kit

Welcome visitors to your site with a short, engaging introduction. Double click to edit and add your own text.

On top of creating the logo, I will also be creating a branding kit. The branding kit includes chosen colors, typography/font, and elements for your business. This gives you more of a brand for people to identify with.

What you will receive: Logo variations for all social media sizes and any banners, signs needed for printing and copy (various sizes) Logo in various colors (Black and white, and all color) One or Multiple Sheet Branding Kit including Logo presentations, typography/font, colors and brand elements and brand mission statement

Price: $2,500

Level 3

Logo Creation + Branding Kit + Social Media Post Templates

Welcome visitors to your site with a short, engaging introduction. Double click to edit and add your own text.

On Top of creating the logo, and branding kit, I will also give you some templated social media graphics to use on the regular for your business to thrive.

What you will receive: All Logo sizes for social media and print (banners, signs and any copy needed) Logo in black in white, Logo in color, branding kit, and social media post templates (10-20 templates included to reuse for business) with branded identity included

Price: $4,500

More Designs by Me

I don't just create logos and curate brands, I design for a living! Here is just a snap shot of my personal portfolio! 

Personal work 3
Midland TX logo COM

COM - Midland, TX logo

Fun Graphics

Downtown Logo

Downtown Midland Illustration/Logo

Fall Fest Logo

Fall Festival Event Branding and Logo creation

Fall FEST branding example

Fall Festival Event Branding: example postcard (all assets including all signage, and social media campaign runs)  

I currently run Christian Church of Midland's Facebook and Instagram as a ministry, to see it's branding, click the bars below: 

  • Christian Church of Midland IG
  • Christian Church of Midland FB
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Squidward Illustration

My Work as an Artist

  • jayanya_draws
  • Illustrationsbyjanyas
  • LinkedIn

You can find my Instagram pages here full of my art and illustration! I have two separate pages, one with more serious themes and then the other full of whimsy and joy. Both are a reflection of my personality and how I approach art and illustration. If you are looking for someone to illustrate for you, I'm your gal!  Please don't hesitate to reach out to me through a direct message through Instagram for Commissioning me for Illustrations.

Illustration

Personal work
Personal work 2

Contact Me

©2022 by Jaycee Shepherd. Proudly created with Wix.com

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